Brand Architect
Creative Director
AI Innovator
I forge public identities, craft narratives, and push creative boundaries with superhuman assistance from AI like ChatGPT and Grok.
Here’s what I doMy Role
I bring dreams to life through design. For me, AI is a superpower.
I build identity and shape how my clients are perceived by creating singular content for an ever-evolving array of media. AI is expanding the scope and quality of my work by orders of magnitude, allowing me to create nearly anything imaginable, including technology assets like complex websites (such as this one) and custom software that were once far beyond my expertise.
Highly Experienced With: ChatGPT, Grok/x.ai, Gemini, Runway, Meta AI, Nano Banana, Hedra, DeepSeek, Midjourney
01 / 10 Elections + Artistry x AI
I’ve branded 145 political candidates and counting.
Through my company Brando Campaigns, I quietly revolutionized what local races could look like. I have empowered my highly diverse clients with beautiful and idiosyncratic branding that embodies their message and cuts through the crowd. I produce signage, billboards, mailers, speeches, photography, TV spots, and social media video while training AI agents to research, ghost-write, target audience and manage logistics for my candidates.Visit brandocampaigns.com
02 / 10 Brand architecture
My branding goes way beyond Election Day.
I’ve directed creative projects for: municipalities, school districts, economic development corporations, nonprofits, international festivals, cannabis lobbyists, concert arenas, restaurants, law offices, a weekly music magazine, a beauty pageant, a high school conjunto music troupe, a district clerk’s office, a luxury dog groomer, a tech startup, a designer underwear outlet, an independent news service, an investment firm, a grocery store franchise, a pharmacy chain, an ice cream distributor, a luxury handbag line and a target-practice range.
03 / 10McAllen EDC
I branded my hometown...
As marketing and branding consultant for the McAllen Economic Development Corporation, I created the Made in McAllen branding and campaign to position my hometown as a prime location for manufacturers and international companies, with direct access to Mexico’s maquiladora industry. The locator-map identity answered “Where is McAllen?” at a glance, while its patriotic color scheme emphasized the city’s American identity as NAFTA was being renegotiated. I carried the campaign through community profiles, social media, gifts, and merchandise used at statewide conferences and in international recruitment.
04 / 10McAllen EDC
...and marketed it to the whole world.
I created a presentation that Mayor Jim Darling delivered to hundreds of Japanese investors and industry leaders at a state-sponsored conference in Houston, and developed videos and trade-show materials for audiences in China. Back home, I expanded Made in McAllen to reach college-bound high school graduates, producing a feature documentary with young entrepreneurs that presented the city as a place to start a career and build a future. The campaign gave international companies and the next generation of McAllen residents a shared reason to see the city’s potential.
05 / 10The Collar Club
I unleashed The Collar Club’s full potential.
I worked one-on-one with the owner of The Collar Club to navigate the relaunch of his luxury pet care franchises—bringing a dog groomer, coffee shop and social club under one banner and into a sparkling new flagship store in West Hollywood. I produced three redesigned websites, social media videos, menus and window vinyls, plus original pet and food photography. I managed the brands’ social media pages, handled press relations, set up brand collaborations with celebrities like Lisa Vanderpump, ran Google and Yelp ads and oversaw DoorDash.
06 / 10From intern to magazine editor
I went from teen intern to magazine editor
I started my journalism career as a teenage intern at my local newspaper, The Monitor. Ten years later, I took charge of Festiva, the paper’s weekly community bulletin board and movie listing guide, and transformed it into the region’s foremost entertainment/pop culture magazine. I hired a new staff of young writers, imbued the pages with bold design and kept razor focused on homegrown talent and local events. Our popular MySpace page was one of the newspaper industry’s first forays into social media.
07 / 10 Journalism
I co-founded West Hollywood’s only investigative news service.
Together with my partner Larry Block, I established WEHOonline.com, the only investigative news outlet covering West Hollywood politics and government. I covered the city through the pandemic and cultural upheavals that followed it, shining a light on City Hall and breaking several stories that were syndicated nationwide. AI’s ability to draft stories, fact check and make sense of complex issues allowed me to redefine what a lone managing editor/reporter/art director could provide readers.Read my articles
08 / 10Photography / Film / Animation
I’m also a photographer…
My photography centers on portraiture, political campaigns, and community storytelling, drawing on my work as a designer, journalist, and creative director. I also document everyday life and the natural world.
09 / 10Painting / Illustration
… a visual artist …
I work across physical and digital media—including painting, drawing, mixed media, and editorial illustration—exploring personal expression alongside stories, culture, and commentary.
10 / 10Music / Production / Sound
… and a songwriter and music producer.
My work as a music producer combines original songwriting, AI-assisted production, and visual storytelling across a catalog of dozens of songs. My broader practice also includes campaign songs, jingles, and audio branding, extending my work in identity and communication into sound.Explore Brandon in the Bubble ↗